WALSINGHAM PTY LTD ACN 002 472 835
Marketing Consultants - Established 1981

COMPANY BACKGROUND

In 1981, following a very successful marketing career spanning more than 20 years in Australia and overseas Geoff. Weule decided to resign from EMI RECORDS and start a marketing consultancy business, WALSINGHAM.

WALSINGAM was to focus primarily on the Entertainment and Music Industry. It adopted a motto; Visione Sanus (Sound in Vision) and now after 26 years it continues to provide expert marketing advice and services to a very large cross-section of the music and entertainment industry.

The first major client WALSINGHAM took on board was Independent Productions an Australian based film production house. WALSINGHAM became responsible for marketing their productions all over the world and in so doing became the first Australian production house to sell a mini-series to an American network.

In 1982 WALSINGHAM consulted to the Chinese Government on Film Co-production ventures.

In 1985 WALSINGHAM developed and launched DIRECT VIDEO, Australia’s first non-theatrical sell through video production company. As a result WALSINGHAM teamed up with Catersons Pty Ltd who in turn were associated with Pin-Point Marketing. Major clients being American Express Inc, The America’s Cup and Bond University.

In 1988 WALSINGHAM and Caterson’s, in association with the Seven Network, were responsible for the CELEBRATION OF AUSTRALIA DAY video which became an all-time best seller.

In 1989 WALSINGHAM was appointed marketing consultants to the Winns Group of Companies. The World Record Club, The Recorded Book Club, Wonderworks, Direct Video and Framed Prints were just some of the companies owned and operated by the group.

Then in 1992 WALSINGHAM was appointed to consult and manage Larrikin Entertainment and after four years and rapid growth Larrikin merged with Festival Mushroom Records (FMR).

THE PRESENT.

WALSINGHAM continues to provide and service a large client base, clients with a need to profitably grow their business in today’s challenging world.

A full range of Integrated Marketing Communications is provided with special emphasis being placed on new project development, pricing, and premium value added marketing.


BEHIND THE SCENES

Geoffrey Weule JP - BMus (Perf) Melb
Chairman and Managing Director

After 48 years of working in the Entertainment and Music Industry Geoff continues to provide the market with a diverse range of marketing services and skills.

He has been at the forefront with many industry marketing firsts and has helped shape the early careers of many now very successful artists including; AC/DC, Little River Band, John Farnham, Julie Anthony and Mark Holden.

Geoff also lectures in Music Business Studies at the Nirimba Contemporary Music College and is also on the Advisory Board of the Bachelor of Digital Media (BDM) for SAE Institute and the Middlesex University in London.

Robert Smith - Dip Music Business (International)
Director of Integrated Marketing Communications

Rob has had a long association with music both as a performer and administrator.

For sometime now he has been actively involved in finance and financial management. He holds a Diploma in International Music Business and has a distinction in International Economics and Marketing Management.

INTERNET



http://www.walsingham.com.au